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60 Seconds Focusing on Value:

"Showing Integrity, Leadership, Caring"

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Marilyn Carlson, Chairman of Carlson Hospitality brands, in a letter to her family wrote: We are emerging from a period of American business where desire for gain led many to act against the common good. When making decisions, ask yourself if you are showing integrity, leadership, caring. This is hard to follow when others ignore the rules, yet seem to do better. But know this: their win is only temporary. Doing the right thing triumphs. I urge you to take the long view. It may seem lofty and unrealistic, but it is what this company's success has been built on. Remember, "Trust, like the soul, never returns once it is gone."