"Getting Your Money's Worth" with Judith West
- Managing Partner, LoyaltyOne Consulting
On Getting Your Money's Worth, I asked Dennis Armbruster how to retreive customer loyalty in these hard times. Armbruster replied, "When fighting for the consumer dollar, loyalty is more valuable than ever. At the heart of all marketing, is the goal of connecting to a HUMAN BEING. Now, more than ever, best practices, approach for business, discounts -- not only for new customers -- but for loyal ones, count more than ever. After spending tortuous time, trying to reach Bloomingdale's regarding payment on my credit account, all I could think about was canceling my "Insider Priority" Charge Card. Learn more from Arbruster on Getting Your Money's Worth with Judith West.
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