"Getting Your Money's Worth" with Judith West
- Vice-President, Business Development, Dotster, Inc.
The twenty-first Century version of business on the golf course is the blending of social networking and your brand's media website. It's all about sharing brand ideas and content with your clients and their clients. Friends become clients, clients become part of a community; it's word-of-mouth marketing and a lot of BUZZ! Ross Johnston expands on the Social Networking phenomenon with Judith West on Getting Your Money's Worth.
Themes: Marketing, Networking
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